Digital Marketing

Certification course that gets you placed with top companies and startups.




30

Live sessions

0

Video lectures

1

Assignments & project

1

Assured Internship



Course Overview


  • Digital Marketing Courses Overview
  • What is marketing?
  • What is Digital Marketing?
  • Why Digital Marketing?
  • Scope of Digital Marketing
  • Benefits of Digital Marketing
  • Digital Marketing vs. Marketing
  • Various Digital marketing platforms & Techniques
  • Latest Digital Marketing Trends
  • Search Engine and its Basic's
  • What is Search Engine?
  • How Search Engine Works?
  • Why Digital Marketing?
  • Types of Search Engines
  • What is Spiders?g
  • What is crawling?
  • What is Indexing?
  • Cache Date
  • How to check Cache Date?
  • Google Algorithm
  • Google Panda
  • Google Penguin
  • Google Humming Bird
  • Mobilegeddon (Google Mobile Friendly Update)
  • Google EMD (Exact Match Domain)
  • Domain & Hosting
  • Domain names and extensions
  • What is web server and web hosting?
  • How to book a domain?
  • How to book a hosting?
  • Web Analysis
  • Understanding Internet
  • Difference between Web and Internet
  • Website understanding
  • Domain names and extensions
  • What is webserver and web hosting?
  • Different Types of website
  • Keyword Research
  • Introduction to Keyword research
  • How and why to choose right keywords
  • Different types of keywords
  • Keywords density analysis
  • Tools for keyword research
  • How to do Keyword analysis
  • What is keyword proximity?
  • What is keyword prominence?
  • What is keyword frequency in SEO?
  • Keywords density analysis
  • What is keyword streaming?
  • Localized keywords research
  • SEO ON Page Activity
  • Introduction to On page optimization
  • What is Title, Description and Keywords tags
  • Difference between primary, secondary and tertiary tiles
  • Length of titles, meta description and Snippets
  • H1 to H6 Tags and their importance
  • Important keywords in title, meta descriptions and content
  • When and where keywords can be placed
  • Difference between Internal links and External links
  • Anchor Text
  • Image tag optimization
  • Content Optimization
  • SEO friendly content
  • URL Structure / Optimization
  • Website structure & navigation menu optimization
  • Robots.txt
  • Canonical Tag
  • 404 Implementation
  • Difference between HTTP / HTTPS
  • Difference between Internal links and External links
  • Google SEO guidelines
  • SEO Concepts
  • Introduction to search engine optimization
  • Keyword Density
  • What is Bounce Rate?
  • Keyword Research, Keyword Analysis
  • Sandbox Effect
  • Google Penalty
  • Off Page Activity
  • Search engines submissions
  • Directory Submission
  • Blog Submission
  • Blog Posting & Commenting
  • Article Submission
  • Social Book-marking
  • Free Classifieds
  • Press Releases Submission
  • Image Submission
  • Documentation Sharing
  • Forum Posting
  • Video Sharing
  • Google Webmaster Tool
  • Setup Google webmaster Tool
  • Link Google webmaster tool with Website
  • Creating Dashboard of Google webmaster Tool
  • Understanding Search Appearance
  • Structured Data
  • Rich Cards
  • Data Highlighter
  • HTML Improvements
  • Search Traffic
  • Search Analytics
  • Links to your Site
  • Internal Links
  • International Targeting
  • Mobile Usability
  • Google Index
  • Index Status
  • Blocked Resources
  • URL Parameters
  • Sitemaps
  • Google Analytics
  • What is Analytics?
  • Importance of Analytics for Business
  • Introduction to Google Analytics
  • Installing Analytics code in site
  • Analytics account structure
  • Setup Google Analytics Account
  • Settings in Analytics
  • Understanding Bounce Rate?
  • What is mean by Real Time in Analytics?
  • What is Audience? How to check the statistics?
  • Sessions
  • Users
  • Page views
  • Page/ session
  • Bounce Rate
  • What are Demographics in Google Analytics Account?
  • What is Language in Google Analytics Account?
  • What is System and Mobile in Google analytics in Account?
  • How to check user flow in Google Analytics?
  •  What is ACQUISITION in Google Analytics?
  • Facebook Introduction
  • Facebook Introduction
  • Facebook Account setup
  • Understanding Facebook strategies
  • Facebook group creation
  • Facebook group promotion
  • Facebook event management
  • Types of Facebook fan page
  • Facebook profile pick creation
  • Facebook cover photo creation
  • What is linkedin?
  • Importance of linkedin
  • Linkedin profile creation
  • Company profile vs Individual profile
  • Optimizing the profile
  • Skills, Endorsements, Recommendations in linkedin
  • Linkedin group creation
  • Finding jobs on linkedin
  • Job post on linkedin
  • Creating company profile
  • Promoting company profile
  • Increasing followers on linkedin page
  • Twitter Promotion
  • What is Twitter?
  • Use of Twitter
  • Benefits of Twitter
  • Twitter profile creation
  • What is Google plus
  • Benefits of Google plus account
  • Profile creation of Google plus
  • Customization of profile
  • Community creation & posting
  • Posting on Google plus profile
  • Increasing reaches & followers
  • What is Instagram?
  • Account creation of Instagram
  • Branding & Promotion on Instagram
  • Promotional strategies & tips on Instagram
  • Using hash tags (#) on Instagram
  • Advertising on Instagram
  • Creating business profile on Instagram
  • What is Pinterest?
  • Dashboard Creation
  • Customizing Profile
  • Boards in Pinterest
  • Website Promotion
  • Image Posting
  • Pinterest integration in website
  • You tube introduction
  • Creating account & dashboard
  • How to create channel?
  • Profile Updation
  • Upload Videos
  • Video Optimization
  • Youtube Analytics
  • What is social media automation?
  • Why social media automation?
  • Buffer
  • Social media account setup with tools
  • Post creation & Promotion
  • Performance analysis
  • What is AdWords?
  • What is the network in advertising?
  • How to create a campaign
  • What are bids, ad groups, and campaigns?
  • How to schedule an ad
  • What are ad formats?
  • A complete walkthrough with the dashboard
  • Demographics
  • Cost per click cost per mille
  • Conversion optimizer
  • Ad delivery
  • Demographic bidding
  • Social settings
  • What is Display Advertising?
  • How Display Ads Works
  • Benefits of Display Advertising
  • Display Advertising
  • Banners ads
  • Display Keywords
  • Topics
  • Placement
  • Demographics
  • Interest and Remarketing
  • Ad delivery
  • Demographic bidding
  • Display Network Filtrations
  • Display Exclusions)
  • Display Options
  • Below the Fold?
  • How to Measure Display Advertising?
  • Why video marketing?
  • Create campaign for video promotion
  • Targeting Locations
  • Bid Strategies
  • Group Creation
  • Ads Options
  • Ad Formats
  • Basics of Mobile Marketing
  • Understanding Mobile Devices
  • Impact of Mobile Marketing in Social Media
  • Mobile Marketing Analytics
  • Growth in Mobile Industry
  • Mobile Apps Engagement
  • Benefits of Mobile Marketing
  • Targeting Options in Mobile Apps
  • Mobile Marketing Goals
  • Mobile Ad Formats
  • Reporting in Mobile Ads
  • Lead generation for business
  • Importance of lead generation
  • Understanding landing page url
  • Difference between landing page & wensite
  • A/B Testing
  • Lead generation through Facebook
  • Lead generation through Google Adword
  • Lead generation through bulk mails
  • Lead generation through SMS
  • Introduction to Content Marketing
  • What Is Content Marketing
  • Objective Of Content Marketing
  • 18 Types Of Content With Examples
  • How To Write Great Compelling Content?
  • Keyword Research For Content Ideas
  • Optimizing Content For Search Engines
  • What is Authority Blog?
  • How To Market Your Content?
  • Email Marketing Fundamentals
  • How Email Works
  • Bulk Emails Challenges
  • Introduction To Email Marketing Software
  • How To Create Email Campaigns?
  • Email Analytics
  • How To Set Up Lists?
  • How To Improve ROI With A/B Testing?
  • How To Write Effective Emails?
  • Legal Constraints On Emails
  • Affiliate marketing overview
  • Apply for affiliate marketing
  • Dashboard creation for affiliate marketing
  • Process of affiliate marketing
  • Branding & promotion through affiliate marketing
  • Top affiliate marketing networks
  • Affiliate marketing payment methods
  • Reports & ROI
  • What is ORM?
  • Importance of ORM
  • How to build online reputation?
  • Importance of ORM in SEO
  • Importance of ORM in SMO
  • Review monitor sites & blogs
  • Tools for ORM

  • Digital Marketing Courses Overview
  • What is marketing?
  • What is Digital Marketing?
  • Why Digital Marketing?
  • Scope of Digital Marketing
  • Benefits of Digital Marketing
  • Digital Marketing vs. Marketing
  • Various Digital marketing platforms & Techniques
  • Latest Digital Marketing Trends
  • Search Engine and its Basic's
  • What is Search Engine?
  • How Search Engine Works?
  • Why Digital Marketing?
  • Types of Search Engines
  • What is Spiders?g
  • What is crawling?
  • What is Indexing?
  • Cache Date
  • How to check Cache Date?
  • Google Algorithm
  • Google Panda
  • Google Penguin
  • Google Humming Bird
  • Mobilegeddon (Google Mobile Friendly Update)
  • Google EMD (Exact Match Domain)
  • Domain & Hosting
  • Domain names and extensions
  • What is web server and web hosting?
  • How to book a domain?
  • How to book a hosting?
  • Web Analysis
  • Understanding Internet
  • Difference between Web and Internet
  • Website understanding
  • Domain names and extensions
  • What is webserver and web hosting?
  • Different Types of website
  • Keyword Research
  • Introduction to Keyword research
  • How and why to choose right keywords
  • Different types of keywords
  • Keywords density analysis
  • Tools for keyword research
  • How to do Keyword analysis
  • What is keyword proximity?
  • What is keyword prominence?
  • What is keyword frequency in SEO?
  • Keywords density analysis
  • What is keyword streaming?
  • Localized keywords research
  • SEO ON Page Activity
  • Introduction to On page optimization
  • What is Title, Description and Keywords tags
  • Difference between primary, secondary and tertiary tiles
  • Length of titles, meta description and Snippets
  • H1 to H6 Tags and their importance
  • Important keywords in title, meta descriptions and content
  • When and where keywords can be placed
  • Difference between Internal links and External links
  • Anchor Text
  • Image tag optimization
  • Content Optimization
  • SEO friendly content
  • URL Structure / Optimization
  • Website structure & navigation menu optimization
  • Robots.txt
  • Canonical Tag
  • 404 Implementation
  • Difference between HTTP / HTTPS
  • Difference between Internal links and External links
  • Google SEO guidelines
  • SEO Concepts
  • Introduction to search engine optimization
  • Keyword Density
  • What is Bounce Rate?
  • Keyword Research, Keyword Analysis
  • Sandbox Effect
  • Google Penalty
  • Off Page Activity
  • Search engines submissions
  • Directory Submission
  • Blog Submission
  • Blog Posting & Commenting
  • Article Submission
  • Social Book-marking
  • Free Classifieds
  • Press Releases Submission
  • Image Submission
  • Documentation Sharing
  • Forum Posting
  • Video Sharing
  • Google Webmaster Tool
  • Setup Google webmaster Tool
  • Link Google webmaster tool with Website
  • Creating Dashboard of Google webmaster Tool
  • Understanding Search Appearance
  • Structured Data
  • Rich Cards
  • Data Highlighter
  • HTML Improvements
  • Search Traffic
  • Search Analytics
  • Links to your Site
  • Internal Links
  • International Targeting
  • Mobile Usability
  • Google Index
  • Index Status
  • Blocked Resources
  • URL Parameters
  • Sitemaps
  • Google Analytics
  • What is Analytics?
  • Importance of Analytics for Business
  • Introduction to Google Analytics
  • Installing Analytics code in site
  • Analytics account structure
  • Setup Google Analytics Account
  • Settings in Analytics
  • Understanding Bounce Rate?
  • What is mean by Real Time in Analytics?
  • What is Audience? How to check the statistics?
  • Sessions
  • Users
  • Page views
  • Page/ session
  • Bounce Rate
  • What are Demographics in Google Analytics Account?
  • What is Language in Google Analytics Account?
  • What is System and Mobile in Google analytics in Account?
  • How to check user flow in Google Analytics?
  •  What is ACQUISITION in Google Analytics?
  • Facebook Introduction
  • Facebook Introduction
  • Facebook Account setup
  • Understanding Facebook strategies
  • Facebook group creation
  • Facebook group promotion
  • Facebook event management
  • Types of Facebook fan page
  • Facebook profile pick creation
  • Facebook cover photo creation
  • What is linkedin?
  • Importance of linkedin
  • Linkedin profile creation
  • Company profile vs Individual profile
  • Optimizing the profile
  • Skills, Endorsements, Recommendations in linkedin
  • Linkedin group creation
  • Finding jobs on linkedin
  • Job post on linkedin
  • Creating company profile
  • Promoting company profile
  • Increasing followers on linkedin page
  • Twitter Promotion
  • What is Twitter?
  • Use of Twitter
  • Benefits of Twitter
  • Twitter profile creation
  • What is Google plus
  • Benefits of Google plus account
  • Profile creation of Google plus
  • Customization of profile
  • Community creation & posting
  • Posting on Google plus profile
  • Increasing reaches & followers
  • What is Instagram?
  • Account creation of Instagram
  • Branding & Promotion on Instagram
  • Promotional strategies & tips on Instagram
  • Using hash tags (#) on Instagram
  • Advertising on Instagram
  • Creating business profile on Instagram
  • What is Pinterest?
  • Dashboard Creation
  • Customizing Profile
  • Boards in Pinterest
  • Website Promotion
  • Image Posting
  • Pinterest integration in website
  • You tube introduction
  • Creating account & dashboard
  • How to create channel?
  • Profile Updation
  • Upload Videos
  • Video Optimization
  • Youtube Analytics
  • What is social media automation?
  • Why social media automation?
  • Buffer
  • Social media account setup with tools
  • Post creation & Promotion
  • Performance analysis
  • What is AdWords?
  • What is the network in advertising?
  • How to create a campaign
  • What are bids, ad groups, and campaigns?
  • How to schedule an ad
  • What are ad formats?
  • A complete walkthrough with the dashboard
  • Demographics
  • Cost per click cost per mille
  • Conversion optimizer
  • Ad delivery
  • Demographic bidding
  • Social settings
  • What is Display Advertising?
  • How Display Ads Works
  • Benefits of Display Advertising
  • Display Advertising
  • Banners ads
  • Display Keywords
  • Topics
  • Placement
  • Demographics
  • Interest and Remarketing
  • Ad delivery
  • Demographic bidding
  • Display Network Filtrations
  • Display Exclusions)
  • Display Options
  • Below the Fold?
  • How to Measure Display Advertising?
  • Why video marketing?
  • Create campaign for video promotion
  • Targeting Locations
  • Bid Strategies
  • Group Creation
  • Ads Options
  • Ad Formats
  • Basics of Mobile Marketing
  • Understanding Mobile Devices
  • Impact of Mobile Marketing in Social Media
  • Mobile Marketing Analytics
  • Growth in Mobile Industry
  • Mobile Apps Engagement
  • Benefits of Mobile Marketing
  • Targeting Options in Mobile Apps
  • Mobile Marketing Goals
  • Mobile Ad Formats
  • Reporting in Mobile Ads
  • Lead generation for business
  • Importance of lead generation
  • Understanding landing page url
  • Difference between landing page & wensite
  • A/B Testing
  • Lead generation through Facebook
  • Lead generation through Google Adword
  • Lead generation through bulk mails
  • Lead generation through SMS
  • Introduction to Content Marketing
  • What Is Content Marketing
  • Objective Of Content Marketing
  • 18 Types Of Content With Examples
  • How To Write Great Compelling Content?
  • Keyword Research For Content Ideas
  • Optimizing Content For Search Engines
  • What is Authority Blog?
  • How To Market Your Content?
  • Email Marketing Fundamentals
  • How Email Works
  • Bulk Emails Challenges
  • Introduction To Email Marketing Software
  • How To Create Email Campaigns?
  • Email Analytics
  • How To Set Up Lists?
  • How To Improve ROI With A/B Testing?
  • How To Write Effective Emails?
  • Legal Constraints On Emails
  • Affiliate marketing overview
  • Apply for affiliate marketing
  • Dashboard creation for affiliate marketing
  • Process of affiliate marketing
  • Branding & promotion through affiliate marketing
  • Top affiliate marketing networks
  • Affiliate marketing payment methods
  • Reports & ROI
  • What is ORM?
  • Importance of ORM
  • How to build online reputation?
  • Importance of ORM in SEO
  • Importance of ORM in SMO
  • Review monitor sites & blogs
  • Tools for ORM



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Course Duration

UX/UI Masters certification program is a 8 months hybrid training (Recorded Videos + Live Sessions) that also includes 2 months of internship.

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Course Objective

This course is for someone who wants to design websites and mobile apps. It's a professional course, and the objective is to make a student job-ready for a profile of a UX/UI designer.

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What will I learn?

We put special emphasis on comprehensive learning with practical application and industry training. You will learn how to work on tools like Figma, Xd, Sketch and Photoshop.




Program Fee


Digital Marketing

9490

One time payment
  •   

    No hidden fees

  •   

    Live Session (Google Meet)

  •   

    Practice Session

  •   

    Recorded Lecture

  •   

    Dedicated Mentorship and Career Support

  •   

    Doubt solving sessions with the trainer

  •   

    Practical Assignments and Portfolio Creation

  •   

    Regular performance check




Become Certified Digital Marketing

AN ISO 9001:2015

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